Concho Christmas Celebration Light Tour attracts thousands of San Angelo residents to the downtown area each year. Additionally, individuals from other locations are attracted to this event. Car count totals show that over 17,855 vehicles drove through the Tour of Lights in 2021. Carrying an estimated 71,420 through the magnificent light display. Of the surveys completed by patrons in December 2021, 27.09% of respondents indicated that they lived in a city other than San Angelo. The survey also reflected that Texas visitors came from Ballinger, Midland, Abilene, Sonora, Eldorado, Lubbock, Odessa, Sterling City, Coleman, Ozona, Brady, and other cities throughout the state of Texas. A smaller number of this same group hailed from outside of Texas.
Since the Concho Christmas Celebration Light Tour aids the San Angelo Destination Marketing Organization (SADMO) in their quest to put “heads in beds”, SADMO has become a valued Concho Christmas Celebration community partner and helps to promote the event.
Along with the SADMO, Concho Christmas Celebration relies on a variety of local partners. With million of lights to hang, electricity to run lights, volunteers to guide vehicles through the Tour of Lights, employees, family, and friends from over 30 companies including the City of San Angelo, West Texas Rehab Center, and First Community Federal Credit Union volunteer their time. In addition, collaboration with various City departments such as Fort Concho, Operations, Parks & Recreation, and Planning and Development is essential. Churches and other non-profit groups like San Angelo REACT, First Christian Church, RSVP, and the San Angelo Bicycle Association chip in to help. Arts and entertainment groups such as San Angelo Community Band, the Twin Mountain Tonesmen, and other local musical groups lend their talents for the event and special activities. Additionally, KCSA Radio and Tradewind Sound, supply technical services.
Concho Christmas Celebration also partners with the San Angelo Police Department, the Tom Green Sheriff’s Office and the Tom Green County Sheriff’s Reserve Officers to provide extra security services for the Tour of Lights and for visitors/volunteers to the Tour.